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The cycle begins again: test, test, test! Smart Bidding Testing Framework The optimal testing framework : collect data, let the algorithm learn and calibrate, run test, wait for all conversions to come in, analyze, optimize and repeat (source: Google) 7. Optimize your product feed and improve your shopping performance Shopping campaigns are an essential part of most successful SEA strategies – at least within retail and e-commerce. The importance of data in shopping is enormous, perhaps even more so than in your search campaigns.

Enrich your feed with as much product data as possible, experiment with titles and descriptions, set competitive prices (based on benchmark pricing reports in Merchant Center and Google Ads) and focus on your best products. Apply these tips and test it yourself The SEA landscape is constantly changing. What worked yesterday is no job function email list guarantee for tomorrow. Google's algorithms are evolving at a rapid pace, so it's essential for us marketers to at least understand how machine learning works. Test smart bidding and make choices based on data. There are no guarantees, because every business is different. If you apply my tips, you might just get better results.

There is no one size fits all strategy, but I hope my tips will help you improve your performance. Good luck! Have you ever wondered what will happen to meal box services when the crisis is over? Maybe you work in the industry, you are looking at future possibilities or you are just curious about the effect of the intelligent lockdown. In this article, I take a closer look at the long-term effects of the pandemic on meal box services. A meal box service is a food service business model based on subscriptions. The service sends its subscribers portioned (and sometimes pre-prepared) ingredients and recipes to prepare the meals at home. Significant growth is expected in the industry: by 2025 the global market will be worth 7.83 billion.