I’d say video tours are definitely effective when it comes to selling homes, especially in today’s digital-first world. Buyers want convenience and the ability to get a feel for a property before committing to an in-person visit. This trend is very similar to how students now search for housing. For example, many providers of student accommodation in London use virtual or 360° tours to showcase rooms, common areas, and facilities online. It gives international students, who can’t always visit in person, the confidence to book remotely. The same logic applies to the housing market—video tours create trust, save time, and help potential buyers or tenants make quicker decisions.
I’d say video tours are definitely effective when it comes to selling homes, especially in today’s digital-first world. Buyers want convenience and the ability to get a feel for a property before committing to an in-person visit. This trend is very similar to how students now search for housing. For example, many providers of student accommodation in London use virtual or 360° tours to showcase rooms, common areas, and facilities online. It gives international students, who can’t always visit in person, the confidence to book remotely. The same logic applies to the housing market—video tours create trust, save time, and help potential buyers or tenants make quicker decisions.